How to Read a Sustainability Claim on a Promotional Product (Without Getting Greenwashed)
Not all sustainability claims are created equal. In the promotional products industry, terms like 'eco-friendly' and 'natural' appear on thousands of items without any third-party verification behind them. This post breaks down how to read a sustainability claim with confidence: which certifications carry real weight, what to look for at the brand level versus the product level, three questions to ask any supplier before you buy, and a real example of how Ethical Swag vets a new product before it enters the catalog. Whether you are sourcing customized promotional items for a conference, a corporate program, or a seasonal gifting initiative, this guide gives you the tools to cut through the noise and choose products that actually align with your values.