Ethical All The Way
See our impact measured via sustainable sourcing, verified credentials, and supply chain transparency.
Swag that Stands for Something
Ethical all the way. Impact in action. Shop your values.
Impact In Action
Explore real client stories that show how swag can spark connection and drive change.
Shop Your Values
Use our emoji rating system to align with what matters most and learn how every order gives back.
Most branded merch ends up in a landfill. In fact, over 79% of promotional products are discarded within a year, contributing to the 300 million tons of plastic waste produced globally each year. That's where we come in.
At Ethical Swag, we believe merchandise should build connection—not waste. We're here to help brands make smart, sustainable choices that engage communities and respect the planet. Every product we offer is vetted for ethical sourcing, fair wages, and real impact so your swag tells a better story.
See Our Impact In Action
For a limited time, when you purchase a Made in Canada or Made in the USA swag pack, a meal will be donated to someone in need. Your gifting will spread joy in more ways than one. And as part of our 2X the Impact initiative, select Made in Canada and Made in USA swag packs include a seed paper card that has a QR code that leads to this impact page! It's a thoughtful touch your recipients will remember, and it grows wildflowers too! (Reach out for more details).
Verified Impact. Not Just a Claim.
In a world of greenwashing and empty promises, third-party proof is more than nice, it's nonnegotiable. We don't just talk about values; we invite scrutiny. Every certification and audit you see below is part of our commitment to being transparent, accountable, and rigorous.
OUR CREDENTIALS: Because Integrity Matters
Certified B-Corp
We're proud to hold B Corp status, which means we've been measured against the industry's highest standards of social and environmental performance, transparency, and accountability.
Other Certifications & Memberships
- PPAI (Promotional Products Association
International): Member of Sustainability Action Group - Women-Owned Business Enterprise (WBE): Certified
Our Supply Chain. Your Peace of Mind.
When we say ethical, we mean it and at every step. Our supply chain isn't just a background process; it's a reflection of our values. We partner with suppliers who share our standards of fairness, sustainability, and accountability, so you can trust that every product we deliver is as responsible as it is remarkable.
This isn't just about doing things differently, it's about doing them right.
How We Source: A Process with Purpose
Our Ethical Sourcing Process goes beyond paperwork. Every supplier is vetted for:
- Labor standardsFair wages, safe working conditions, and no child or forced labor
- Environmental responsibilitySustainable materials, energy-conscious manufacturing, and waste reduction
- Diverse ownershipWe actively seek partnerships with women-owned, Indigenous-owned, and minority-led businesses
- Certifications and transparencyWe verify claims, not just take them at face value
Only suppliers who meet our standards and prove it through documentation and audits make the cut.
Operational Transparency You Can Count On
We hold ourselves and our partners to high standards, with regular audits that cover:
- Social compliance
- Environmental impact
- Product safety
- Supply chain security
- Product quality
Because behind every tote bag, tumbler, or tee we deliver, there's a clear line of accountability.
Want to See It in Action?
Learn more in this episode of the Supply Chain Hero Podcast, or explore behind-the-scenes details in our Blog and Media Features.
Your Orders. Our Collective Impact.
Every emoji choice you make helps shape our shared story of impact. One clear metric, one shared achievement.
Every emoji rating tells a story. In 2024, your orders didn't just express your brand, they fueled real impact.
From "Best 😃😃" ratings to values like 🌱 Organic and ♻️ Recycled, your choices supported environmental and social change. The chart below shows how each emoji-powered value contributed to our collective impact.
Making a Difference, Together.
At Ethical Swag, we believe your brand story can do more than just reach people, it can lift communities, protect the planet, and bring values to life.
That's why we partner with organizations that are creating real, measurable change, and why we make it easy for our clients to be part of it.
From planting trees and donating meals to supporting homeless shelters and mental health services, every item you choose through Ethical Swag can have a chance to give back.
Over the last year, this graph shows how our customers have shopped by their values.
Giving Back, Together.
We're proud to contribute to a growing network of purpose-driven impact partners, including:
Our mission is to help turn your company's ESG goals into real-world impact. Below, see how forward-thinking clients have used swag to support the environment, equity, and social impact while strengthening their brand and community.
Impact case studies
Turning Socks into Support: Impact Case Study
Together, we landed on socks. For every pair gifted to tournament participants, another was donated to the Ally Centre, a local organization supporting at-risk individuals through shelter and mental health care. The result? A giveaway that brought comfort, dignity, and visibility to a real community need.
Supporting Nonprofit Partners
When a client partners with us to raise awareness for conservation, we designed a campaign linking branded products with tangible support. A portion of revenue from every item sold is donated to the Jane Goodall Foundation, helping fund reforestation and community education programs.
The result: brand exposure and measurable ecological impact that aligns with long-term ESG goals.
Reducing Waste & Encouraging Choice
CarGurus wanted to minimize waste in their swag strategy. We worked together to implement Choice-Based Gifting allowing recipients to select the product they truly want (versus receiving a "one-size-fits-all" item). This reduces unwanted swag ending up in the landfill and ensures that every item is valued and used. As a bonus, they also paired the gifting with a "donate a product" model, further amplifying impact.
What Clients Say
As an organization that exists to support exploited and trafficked individuals, it is important for us to use our funds ethically and support businesses that align with our values. We have always been so happy with the products we receive from Ethical Swag. We have ordered pens that elicit positive comments at every event we bring them to. Most recently, we worked with Ethical Swag to design and order postcards printed on seed paper. The seed paper was an essential part of this marketing concept, and representatives helped us understand the product and work through design questions we had. We are so happy with the finished product and proud to mail them to our supporters and donors.
Join the Movement
Whether you're hosting an event, welcoming new hires, or engaging your community, your swag can do more. We'll help you design products with purpose, partner with the right cause, and track real outcomes.
Because when your brand gives back, everyone feels it.
Ready to Make an Impact?
You're not just choosing swag, you're choosing to lead with your values. Every project with Ethical Swag is a chance to reduce waste, support ethical production, and connect people through products that matter.
We're here to make sustainability easy, smart, and aligned with your brand goals. Let's build something impactful, together.