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Failure can be a painful education, but it motivates change–and there’s good evidence that the way we do business is already changing for the better. Our Founder, Tara Milburn, was featured on Forbes talking about the wisdom of failure, the profitable upside of cause-alignment, and the next metric to add to your corporate accounting for 2024.
Image Credit: Getty on Forbes Article
\nAuthor: Forbes Business Council
\nRead the full piece here.
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Keep exploring sustainability, events, and branded merchandise ideas from Ethical Swag.
Marketing campaigns can claim almost anything, but a supply chain either reflects diverse, ethical ownership or it doesn't. Representation in sourcing, meaning who actually owns, staffs, and certifies the factories and suppliers behind a product, is a far more reliable signal of a brand's values than its advertising. This post explains what to look for and how Ethical Swag's Good/Better/Best framework and emoji rating system make that representation visible before you buy.
A practical guide for marketing directors, brand managers, and procurement teams managing greenwashing risk in branded merchandise programs. Covers Canada's Competition Act, the FTC Green Guides, and the EU's EmpCo rules taking effect September 27, 2026, plus a six-step audit and a plain-language glossary.
Not every product in our catalog carries a top-tier sustainability certification, and we don't pretend otherwise. This post walks through how we balance client demand with our sourcing values, the three reasons a lighter-signal product still earns its place, and the line that keeps a product or supplier out of our catalog entirely.
