In the latest episode of The Sourcing Hero Podcast, Tara Milburn founder and CEO of Ethical Swag joins the conversation to talk about the intersection of purpose and procurement. With a deep commitment to sustainability, transparency, and meaningful partnerships, Tara shares how Ethical Swag has reshaped the branded merchandise industry through a values-first lens.
Purpose, Profit, and Procurement: Tara Milburn on Building Ethical Swag with Impact
In the latest episode of The Sourcing Hero Podcast, Tara Milburn founder and CEO of Ethical Swag joins the conversation to talk about the intersection of purpose and procurement. With a deep commitment to sustainability, transparency, and meaningful partnerships, Tara shares how Ethical Swag has reshaped the branded merchandise industry through a values-first lens.
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Why Canadian-Made Promotional Products Are Surging
Canadian buyers aren’t just asking where their swag comes from, they're asking why it matters. Recent research shows that 90 % of Canadian shoppers would switch to a Canadian brand when the option exists (Canadian Grocer). And when U.S.–Canada trade tensions spiked earlier this year, traffic to the independent “Made in CA” directory soared past 100,000 visitors in a single day (Business Insider).
Steering Through Storms: A Look Inside Tara Milburn’s Visionary Leadership at Ethical Swag
The interview, titled "Steering Through Storms", explores Tara’s personal journey into purpose-driven entrepreneurship, her commitment to stakeholder-led decision-making, and her conviction that businesses must balance empathy with accountability.
Good, Better, Best: Making Sustainable Swag Easy and Equitable for Everyone
Choosing sustainable promotional products shouldn’t feel like decoding a secret menu. Whether you’re a start-up stretching every marketing dollar or hunting for the most advanced eco-materials, you deserve options that fit both your budget and your values.
How B Corp Certification is Powering Ethical Swag’s Purpose and Growth
Learn how Ethical Swag’s CEO Tara Milburn turned a sustainability mission into a B Corp-certified business redefining ethical branded merchandise across North America.
How to Choose Promotional Products That Reflect Your Brand’s Values
Promotional products aren’t just giveaways. They're brand statements.
Whether you’re handing out tote bags at a conference, welcoming new hires with swag packs, or showing appreciation to your top customers, the products you choose say a lot about who you are as a company.