Sustainability is the cornerstone of modern business strategy. In 2025, purpose-driven branding—where sustainability is at the core of your business mission—will set your brand apart. According to NielsenIQ, 78% of consumers say a sustainable lifestyle is important to them. Let’s explore key sustainable marketing trends and strategies that will keep your brand relevant, respected, and results-driven.

Supply chain integrity is a fundamental aspect of business success, one that tended to operate in the background of public consciousness until the upheavals of the pandemic made it a consistent headline. In the years since, it has remained a topic of widespread concern as ongoing economic uncertainty, changing regulations, and shifting trade policies have brought the consequences of far-off geopolitical events directly to bear on consumers’ wallets. In this context, consumer demand for ethical and transparent supply chains is at an all-time high, with concerns about reliability and consistency being particularly relevant to businesses and consumers alike. 

Pride Month is a time of joy. A time to celebrate love, authenticity, and the beautiful diversity of the 2SLGBTQ+ community. It’s also a moment to reflect on how far we’ve come, and to recognize the role we all play in creating a future where everyone is free to be who they are without fear, limits, or apology.

We're proud to share that our founder and CEO, Tara Milburn, was featured in a recent PPAI article that explores the promotional product industry’s evolving relationship with local and global trade. 

Tara highlights how our commitment to ethical sourcing and North American manufacturing isn’t just good for the planet, it’s a smart strategy for resilience and long-term impact.

Discover the inspiring interview with our CEO in CanadianSME Small Business Magazine, where she shares her insights on sustainable business in Canada, leadership, and innovation in Canada’s small business landscape as a Canadian woman entrepreneur.

We’re living in challenging times, and supporting local businesses is more important than ever. That’s why we’re highlighting some amazing Canadian-made promotional products that help support our local economy, artisans, and creators.