As Gen Z continues to enter the workforce and rise as a consumer powerhouse, brands are adapting their gifting strategies to match this generation's values and lifestyles.
Gen Z cares deeply about sustainability, inclusivity, transparency, and innovation and they expect the products they receive to reflect that.
Whether you're building swag packs for onboarding, celebrating milestones, or curating brand experiences, these 10 Gen Z-approved gifts for 2025 will help your organization stand out while staying values-aligned.
1. MiiR® Ascend 2.0 1L Tech Organizer
Made with recycled materials and designed to fit remote lifestyles, this compact organizer keeps cords, chargers, and small devices tidy.
Why Gen Z loves it: Practical for hybrid work, sustainably made, and helps reduce clutter.
2. Hydro Flask® Adventure Bottle
Hydration is serious business. A sleek, reusable tumbler with personalization options and a minimalist design is a winner.
Why Gen Z loves it: Aesthetic, planet-friendly, and keeps drinks hot or cold all day.
3. Time Manager Desktop Gift Set
Journals that promote mindfulness, goal setting, and emotional well-being speak directly to Gen Z's holistic health mindset.
Why Gen Z loves it: Supports mental wellness and reflects a company that truly cares.
4. Waldo Recycled Plastic Bluetooth® Tracker
Help them keep track of keys, bags, or tech gear with stylish tracker tags compatible with Android and iOS.
Why Gen Z loves it: Combines convenience with tech-forward thinking.
5. On the Go Personal Wellness Kit
Skincare gift packs 100% made with natural ingredients in recyclable or compostable materials.
Why Gen Z loves it: Clean ingredients and responsible packaging = big win.
6. Eco Essentials Mini Gift Set
Help your team unplug and unwind with this kit that includes a candle, handmade soap and reusable beeswax wrap.
Why Gen Z loves it: Promotes boundaries and real-world connection.
7. Basil Desktop Grow Kit
These interactive kits are low-maintenance and provide a refreshing desk or home accent while reinforcing eco-conscious values.
Why Gen Z loves it: Fun, meaningful, and sustainable.
8. Knitted Basic Beanie Upcycled Cotton Blend - Unisex
Apparel created from upcycled fabric, and comes packaged in a compostable poly bag.
Why Gen Z loves it: Fashion with a cause that supports circularity.
9. Seed Paper Notebooks or Greeting Cards
Jotting down ideas never felt so good. These zero-waste products bloom into wildflowers when planted.
Why Gen Z loves it: Purpose meets practicality and environmental impact.
10. Custom Swag Packs
Let Gen Z employees or clients choose what matters to them. Our customizable swag pack builder lets recipients select from curated, values-aligned categories.
Why Gen Z loves it: Autonomy + intention = high engagement.
FAQs: Gifting for Gen Z in 2025
Q: What values drive Gen Z purchasing and gifting preferences?
A: Sustainability, authenticity, diversity, and ethical production are top priorities.
Q: Should we avoid traditional swag items?
A: Only if they’re low-quality or wasteful. High-use, well-designed items still resonate if they reflect Gen Z values.
Q: Can we personalize gifts at scale?
A: Yes! Ethical Swag offers scalable personalization for name-branding, message cards, and custom swag pack options.
Q: Is Gen Z price-sensitive when it comes to branded gifts?
A: Yes, but value perception matters more. They’ll appreciate fewer, better things over cheap or excessive swag.
Ready to Connect with Gen Z in 2025?
Thoughtful gifting speaks volumes — especially when it reflects what your audience believes in. Choose swag that makes an impact, sparks joy, and supports the world Gen Z is helping to build.