The interview, titled "Steering Through Storms", explores Tara’s personal journey into purpose-driven entrepreneurship, her commitment to stakeholder-led decision-making, and her conviction that businesses must balance empathy with accountability.

At Ethical Swag, leadership isn’t just about driving profit - it’s about creating meaningful change. In her recent feature with ValiantCEO Magazine, our founder and CEO Tara Milburn shares a powerful reflection on what it takes to lead with resilience, especially in times of crisis.
The interview, titled "Steering Through Storms", explores Tara’s personal journey into purpose-driven entrepreneurship, her commitment to stakeholder-led decision-making, and her conviction that businesses must balance empathy with accountability.
From overcoming team challenges with compassion, to scaling a B Corp-certified business that makes sustainability visible and accessible, Tara’s leadership philosophy is clear: purpose is not a trade-off. It’s a competitive advantage.
“Crises should not lead you to compromise but to improve.”
Whether you’re a fellow entrepreneur, sustainability advocate, or simply curious about building resilient teams in a turbulent world, this interview is a must-read!