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How to Set Up a Branded Pop-Up Shop in 5 Easy Steps

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How to Set Up a Branded Pop-Up Shop in 5 Easy Steps

Creating a meaningful gifting experience doesn’t have to be complicated. In fact, with a little planning and the right partner, it can be seamless, sustainable, and incredibly impactful. That’s the beauty of the Ethical Swag Pop-Up Shop service.

How to Set Up a Branded Pop-Up Shop in 5 Easy Steps


We’ve simplified the process of ethical, choice-based gifting into five easy steps, helping you deliver a branded experience your employees, clients, or partners will actually love (and use). 

Along the way, you'll reduce waste, support sustainable supply chains, and make a real impression.

Let’s walk through how it works and why it matters.

Why Choice-Based Gifting Is a Smart, Sustainable Move

Traditional gifting can be hit or miss. Too often, recipients get something that doesn't fit their style, needs, or values and those items often end up in a drawer (or worse, the landfill). Choice-based gifting flips that model by putting the decision in your recipient’s hands. They choose what they want from a thoughtfully curated selection. You provide the platform and the purpose.

At Ethical Swag, we believe gifting should do more than check a box; it should connect, delight, and do good. That’s why our Pop-Up Shops are rooted in sustainability, trust, and impact. You choose the items that fit your brand and values—and you can trust that every product is ethically sourced, socially compliant, and designed for long-term use.

Let’s explore how to set up your own branded Pop-Up Shop in five easy steps.

Step 1: Go Shopping!

Everything starts with product selection. Whether you're launching an employee appreciation campaign, celebrating a customer milestone, or planning holiday gifts, the first step is choosing what goes in your Shop.

You can start by browsing our curated product catalog online, or you can connect with a member of our Customer Experience Team. We’ll help you align your budget, timeline, and values with the right selection of high-quality, ethically sourced swag.

Why it matters:

  • You stay in control of your brand.

  • Every item is vetted for environmental and social standards.

  • You offer real value. Gifts people will use, not toss.

Bonus: Offering a range of price points and styles (like eco tech, home goods, wellness products, and wearables) ensures everyone finds something that suits their taste.

Step 2: Estimate and Virtual Proof Approval

Once you've selected your products, we’ll build a detailed estimate based on quantity, customization, and shipping needs. You'll also receive virtual proofs so you and your team can see exactly what your branded items will look like before they go live.

This is where we fine-tune the details: colors, logos, personalization, timelines to make sure everything’s just right.

Why it matters:

  • Keeps your project on time and on budget.

  • Ensures brand accuracy with full visibility into final designs.

  • Builds confidence - no surprises, just great swag.

Everything is transparent. You see the numbers, the mockups, and the full breakdown before we move forward.

Step 3: We Build the Store and Share with Recipients

Here’s where the magic happens. Once your selections and estimate are approved, we build your branded Pop-Up Shop—a private, e-commerce-style site (no payment needed!) where recipients can choose their gift, enter their shipping details, select sizes if needed, and more.

We’ll provide you with a shareable link that’s easy to distribute to employees, clients, or stakeholders. They’ll enter their information, browse the available gifts, and make their choice, all without a price tag in sight.

Why it matters:

  • Offers a frictionless, delightful user experience.

  • Increases engagement and satisfaction by letting people choose.

  • Keeps your brand consistent with a professional, branded storefront.

This step transforms gifting into an experience. It's not just about what’s in the box, it’s how it feels to receive it.

Step 4: We Collect Orders on Your Behalf

Once the Pop-Up Shop is live, you can sit back while we handle the heavy lifting. We collect the orders, manage data securely, and track responses in real time. Whether your shop is open for a set window or until a specific order threshold is met, we’ve got it covered.

Once it closes, you’ll receive a detailed summary of all redeemed gifts, ready for final production and shipping.

Why it matters:

  • Saves time and eliminates manual tracking.

  • Ensures data security and order accuracy.

  • Allows for reporting and insights into recipient preferences.

You don’t need to chase people down or manage spreadsheets. We make it easy.

Step 5: We Ship Your Swag!

The final step is the best one: delivering delight. Once the orders are in, we move into production, kitting, and shipping. Each package is sent directly to your recipients address (or a head office, company offsite location, etc.) with care, using low-waste packaging and sustainable practices wherever possible. 

And because they picked it, you can feel confident they’ll love what they receive.

Why it matters:

  • Cuts down on waste, no unwanted or unused items.

  • Improves brand sentiment and retention.

  • Completes a seamless, ethical gifting journey.

From sourcing to shipping, we make sure every step of the process reflects your values and ours.

The Impact of Ethical Swag Pop-Up Shops

Our Pop-Up Shops aren’t just convenient, they’re strategic. Here’s what makes them a smart choice for brands that care:

  • Choice builds connection. People value gifts they choose themselves. It shows respect and thoughtfulness.

  • Sustainability is built-in. From certified materials to carbon-conscious logistics, we prioritize people and the planet at every stage.

  • It’s easy and efficient. You get a turnkey gifting solution that simplifies logistics without sacrificing creativity or care.

  • It supports your brand story. Every item tells a story about your values. From fair wages to eco design, your recipients will feel the difference.

Real Results: See How One Brand Used a Pop-Up Shop for Purposeful Gifting

Still wondering if it’s the right fit for your brand? See how one of our clients used a custom Pop-Up Shop to create meaningful connections with their team, reduce waste, and align their gifting with company values.

Read the CarGurus case study here.

Frequently Asked Questions

Q: How long does it take to set up a Pop-Up Shop?

Once products are selected and virtual proofs have been approved, creating your Pop-Up Shop takes less than a day! Individual project timelines can vary based on complexity and customization. You can also choose how long the Pop-Up Shop stays open.

Q: Can recipients choose more than one item?

Yes! You can configure your shop to allow for one or multiple selections per person, depending on your budget and goals.

Q: What happens if someone forgets to select a gift?

Once the Pop-Up Shop link is shared with the recipients, send a thoughtful reminder or two throughout the time the Shop is open.

Q: Is there a minimum order size?

Yes - each product has a minimum order quantity (MOQ) however you can always order the MOQ of each product you’re offering but have a smaller number of intended recipients. We’ve seen our customers be very creative with the extra product such as using it for new hire gifts, upcoming company offsites, etc. Reach out and we’ll tailor a solution for you! 

Q: Are all products in the shop sustainable?

Yes. Every item we offer meets our sourcing standards for sustainability, ethical production, and social compliance. Download our Sustainable Buyers Guide to learn more.

Ready to Build Your Pop-Up Shop?

If you’re looking for a gifting solution that’s ethical, efficient, and engaging, our Pop-Up Shop is the answer. Whether you're recognizing employees, celebrating milestones, or connecting with clients, we make it matter every step of the way.

Let’s work together to create a gifting experience that’s good for people and the planet.

See the impact for yourself. Read our client case study.

Or get in touch to start building your Pop-Up Shop today:

Book a Free Swag Project Intro Call 

info@ethicalswag.com